list of publicly traded travel and vacation companies
Comprehensive directory and market cap rankings for the world's leading travel platforms, hotel chains, and cruise lines for 2026.
Navigating the list of publicly traded travel and vacation companies requires an understanding of diverse subsectors ranging from digital booking giants to massive physical infrastructure providers. The 2026 landscape is defined by the continued dominance of online travel agencies (OTAs) and a significant resurgence in the Cruise Ships List. Investors looking for exposure to luxury lodging often monitor high-performance Hotels and Resorts alongside specialized service providers. With total industry market capitalization exceeding $1 trillion, these companies represent the backbone of global tourism and leisure expenditure.
Key Takeaways
A few mega-cap firms like Booking Holdings and Marriott dominate the valuation landscape, representing over $200B in combined market value within the Travel Services sector.
Airbnb has solidified its position as a top-tier travel stock with a $77B market cap, fundamentally changing the traditional vacation rental investment thesis.
Royal Caribbean and Carnival have seen massive revenue growth, reaching up to $26.9B annually as global cruising demand hits record levels in 2026.
Major carriers like Delta continue to play a critical role in the broader ecosystem, often acting as a lead indicator for the Airlines Subsector performance.
Top list of publicly traded travel and vacation companies by Market Cap (2026)
The following table ranks the most valuable travel and vacation companies listed on U.S. exchanges based on current Q2 2026 market data.
| Rank | Ticker | Company | Industry | Market Cap | YTD % | P/E Ratio | Div Yield |
|---|---|---|---|---|---|---|---|
| 1 | BKNG | Booking Holdings | Online Travel | $137B | +1.78% | 25.89 | - |
| 2 | MAR | Marriott International | Hotels | $93B | +0.45% | 22.10 | 0.9% |
| 3 | ABNB | Airbnb | Lodging Rentals | $77B | +2.10% | 31.40 | - |
| 4 | RCL | Royal Caribbean | Cruise Lines | $74B | +1.25% | 17.58 | - |
| 5 | CCL | Carnival Corp | Cruise Lines | $39B | -0.30% | 11.91 | - |
| 6 | VIK | Viking Holdings | Cruise Lines | $34B | +3.15% | 29.80 | - |
| 7 | TCOM | Trip.com Group | Online Travel | $33B | +1.50% | 19.45 | - |
| 8 | EXPE | Expedia Group | Online Travel | $28B | -1.10% | 22.00 | - |
| 9 | HLT | Hilton Worldwide | Hotels | $52B | +0.90% | 28.30 | 0.6% |
| 10 | DAL | Delta Air Lines | Airlines | $32B | +0.15% | 7.40 | 1.2% |
list of publicly traded travel and vacation companies — Complete Company List
Travel and Tourism Stocks
A full list of publicly traded travel and tourism stocks can be found by scrolling down or you can access a list of the companies in each group through the industry links on this page.
- American Airlines Group, Inc. (AAL)
- Delta Air Lines, Inc. (DAL)
- Southwest Airlines Company (LUV)
- United Continental Holdings, Inc. (UAL)
- Carnival Corporation (CCL)
- Norwegian Cruise Line Holdings Ltd. (NCLH)
- Royal Caribbean Cruises Ltd. (RCL)
Hotels
- Hilton Worldwide Holdings Inc. (HLT)
- Intercontinental Hotels Group (IHG)
- Marriott International (MAR)
- Wyndham Worldwide Corp (WYN)
- Booking Holdings Inc. (BKNG)
- Expedia, Inc. (EXPE)
- TripAdvisor, Inc. (TRIP)
- Belmond Ltd. (BEL) (United Kingdom: luxury hotels)
- Bluegreen Vacations Corporation (BXG) (IPO November 17, 2017; vacation ownership company)
- Booking Holdings Inc. (BKNG) (Online travel service company)
- Carnival Corporation (CCL) (Brands include Holland America Line, Princess Cruises and Seabourn)
- China Lodging Group, Limited (HTHT) (China: hotel brands range from economy to upscale hotels)
- Choice Hotels International, Inc. (CHH) (Comfort Inn, Comfort Suites, Quality and Sleep Inn)
- Ctrip.com International, Ltd. (CTRP) (Travel Service Provider in China)
- Despegar.com, Corp. (DESP) (IPO September 20, 2017; online travel company)
- Expedia, Inc. (EXPE) (Operates numbers travel sites: brands include Expedia.com, Hotels.com, Hotwire and Travelocity)
- Extended Stay America, Inc. (STAY) (Extended stay hotels)
- GreenTree Hospitality Group Ltd. (GHG) (IPO March 27, 2018; China: franchised hotel operator)
- Hilton Worldwide Holdings Inc. (HLT) (Over 4,000 hotels and resorts in nearly 100 different countries)
- Hyatt Hotels Corporation (H) (Franchise and own Hyatt branded hotels, resorts and residential and vacation properties)
- Intercontinental Hotels Group (IHG) (United Kingdom – Crowne Plaza, Holiday Inn and Holiday Inn Express)
- Liberty TripAdvisor Holdings, Inc. (LTRPA) (Holds ownership interest in TripAdvisor)
- Lindblad Expeditions, Inc. (LIND) (National Geographic Expeditions)
- MakeMyTrip Limited (MMYT) (Travel service provider in India)
- Marriott International (MAR) (Brands include Marriott Hotels, Courtyard by Marriott and The Ritz-Carlton)
- Marriot Vacations Worldwide Corporation (VAC) (Timeshares)
- Norwegian Cruise Line Holdings Ltd. (NCLH) (Brands include Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises)
- Playa Hotels & Resorts N.V. (PLYA) (Beachfront resorts in Mexico and the Caribbean)
- Red Lion Hotels Corporation (RLH) (Hotel RL, Red Lion Hotel and Red Lion Inn & Suites)
- Royal Caribbean Cruises Ltd. (RCL) (Brands include Royal Caribbean International and Celebrity Cruises)
- Travelzoo Inc. (TZOO) (Internet media company that finds deals for members)
- TripAdvisor, Inc. (TRIP) (Travel advice and booking tools websites)
- Tuniu Corporation (TOUR) (China, online travel company: packaged tours and travel services)
- Viad Corp. (VVI) (Markets and events; travel and recreation group)
- Wyndham Worldwide Corp (WYN) (Days Inn, Ramada, Super 8 and Wyndham Hotels and Resorts)
Risks & Considerations
Economic Discretionary Spending
Travel stocks are highly sensitive to consumer sentiment; a recession or drop in disposable income can lead to immediate cancellations and revenue losses.
Geopolitical Instability
International conflicts or regional health crises can shut down borders and ground fleets, impacting companies with global exposure like Booking Holdings.
Operational Cost Inflation
Rising fuel prices and labor shortages in the hospitality sector can squeeze margins for airlines, cruise lines, and hotels despite high booking volumes.
Regulatory Changes in Lodging
Stricter local laws regarding short-term rentals pose a persistent risk to the growth trajectory of alternative lodging platforms like Airbnb.