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Advertising and Marketing Stocks

U.S. Exchanges

Advertising and Marketing Stocks

Here is a little info on each of the advertising and marketing segments within this category to help you find potential investments in areas that interest you. A list of publicly traded advertising and marketing companies can be found by scrolling down or you can access a list of the companies in each category through the industry links on this page.

Billboard and Outdoor Advertising: The companies on this list are engaged in outdoor advertising which include billboards, digital displays, transit advertising, bus and rail media and mobile billboards. Examples of some of the larger companies include Lamar Advertising Company (LAMR) and OUTFRONT Media Inc. (OUT).

Business Data, Information, Research and Analytics: These companies provide a wide range of data, information, intelligence and analytic services to other businesses. Examples of some of the larger companies include: Equifax, Inc. (EFX), Nielsen N.V. (NLSN) and Verisk Analytics, Inc. (VRSK).

Coupon Websites: These websites and platforms provide digital coupons, coupon codes and printable coupons or provide information regarding what deals are currently available at local businesses such as restaurants. Examples of companies include Groupon, Inc. (GRPN).

Digital Advertising and Marketing: The companies in this section are primarily engaged in providing digital marketing services to companies looking to connect with customers online and through tablets and mobile devices. Examples of some of the larger companies include ComScore, Inc. (SCOR).

Email: These companies provide email marketing products and services including email creation, delivery platforms, marketing tools and newsletters.

Marketing Services: These companies provide a wide range of traditional, digital and specialty marketing and advertising services including branding, creating services, media buying, public relations and traditional media buying. This section includes some of the largest advertising companies based on market capitalization which include Alliance Data Systems Corporation (ADS), Interpublic Group of Companies, Inc. (The) (IPG), Omnicom Group Inc. (OMC) and WPP Plc. (WPP).

Theatre Advertising: These companies create programs that play between and before movies. The only company currently in this section is National CineMedia, Inc. (NCMI).

Related Links:

List of Publicly Traded Companies

List of Business Service Companies

Industry Links: Advertising and Marketing Stocks

Select the link to access a full list of companies in the selected category along with industry profiles, charts, comparative widgets and links to individual companies.

Billboards and Outdoor Advertising

Digital Advertising and Marketing

Email Marketing


Theater Advertising

Related Links:

Advertising and Marketing Software

Business Data, Research and Analytics

Business Review Websites

Coupon Websites

Advertising and Marketing Resources

U.S. Exchanges
Advertising and Marketing: IPOs in 2016

The Trade Desk, Inc. (TTD) (IPO September 21, 2016: digital advertising platform)

Advertising and Marketing: IPOs in 2015

MaxPoint Interactive (MXPT) (IPO in March 2015: Digital marketing services: technologies designed to predict likely buyers for a particular product at a certain retail location; cross-channel digital marketing program)

List of Publicly Traded Advertising and Marketing Stocks

U.S. Exchanges

AirMedia Group Inc. (AMCN) (China: digital TV screens and frames in airports)

Alliance Data Systems Corporation (ADS) (Analytics and creative services, customer loyalty programs, database marketing services, direct marketing services, end-to-end marketing services, private label and co-brand retail credit card programs)

AutoWeb, Inc. (AUTO) (Automotive marketing services company; online and mobile marketing programs, online lead referrals, dealer marketing products and services)

Bitauto Holdings Limited (BITA) (China: provides advertising and digital marketing services for China’s automotive industry)

ChannelAdvisor Corporation (ECOM) (SaaS products and services for retailers and manufacturers to optimize sales online)

ChinaNet Online Holdings, Inc. (CNET) (China: online advertising, content and brand management services)

Clear Channel Outdoor Holdings, Inc. (CCO) (Billboards, digital billboards, airport signs and other outdoor displays)

ComScore, Inc. (SCOR) (Digital media analytics data, products and services)

Criteo S.A. (CRTO) (France: digital performance advertising services)

Harte-Hanks, Inc. (HHS) (Digital and traditional marketing, creative and content development, analytics and data management)

InnerWorkings, Inc. (INWK) (Creative services, branded merchandise, events, print management, retail displays, product packaging)

Insignia Systems, Inc. (ISIG) (In-store promotions)

Interpublic Group of Companies, Inc. (The) (IPG) (Communications planning, consumer advertising, digital marketing, media buying, public relations, specialty marketing)

Inuvo, Inc. (INUV) (Internet marketing services)

IZEA Inc. (IZEA) (Connects brands and content creators)

Lamar Advertising Company (LAMR) (Billboards, digital billboards, transit advertising)

Marin Software Incorporated (MRIN) (Cross-channel advertising cloud platform for digital marketers)

MDC Partners Inc. (MDCA) (Marketing, activation, communications, consulting, advertising, consumer communication services, media management)

National CineMedia, Inc. (NCMI) (Theatre advertising)

Omnicom Group Inc. (OMC) (Traditional media advertising, customer relationship management, public relations, specialty communications)

OUTFRONT Media Inc. (OUT) (Billboards, digital displays, transit advertising, mobile billboards)

QuinStreet, Inc. (QNST)  (Online marketing; lead generation)

SharpSpring, Inc. (SHSP) (Cloud-based marketing and email software solutions)

SPAR Group, Inc. (SGRP) (Retail merchandising and field marketing services)

Telaria, Inc. (TLRA) (Video advertising products and services)

The Rubicon Project, Inc. (RUBI) (Automated advertising platform)

The Trade Desk, Inc. (TTD) (IPO September 21, 2016: digital advertising platform)

VisionChina Media, Inc. (VISN) (China: real-time digital mobile TV advertising network)

WPP Plc. (WPP) (Advertising, marketing and communications services)