Company Name: Nielsen Holdings plc
Nielsen operates through two primary business segments:
- What Consumers Watch: measures television, radio, online and mobile media consumption. This data is used by media and advertising customers in the formulation and execution of their marketing campaigns.
- What Consumers Buy: measurement and analytics provided to consumer packaged goods manufacturers and retailers.
Ticker Symbol: NLSN (New York Stock Exchange)
Company Website: www.nielsen.com
Headquarters: New York, NY