Company Name: Nielsen Holdings plc

Nielsen operates through two primary business segments:

  • What Consumers Watch: measures television, radio, online and mobile media consumption. This data is used by media and advertising customers in the formulation and execution of their marketing campaigns.
  • What Consumers Buy: measurement and analytics provided to consumer packaged goods manufacturers and retailers.

Ticker Symbol: NLSN (New York Stock Exchange)

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Headquarters: New York, NY