NKE Stock: NIKE, Inc. — Profile, Analysis & Investor Guide (2026)
NIKE is the world’s largest designer, marketer, and distributor of athletic footwear, apparel, and equipment, commanding an unmatched global brand presence. — Updated June 2026 with current price, P/E ratio, analyst ratings, financials, and investor insights.
NIKE, Inc. (NKE) remains the cornerstone of the global athletic industry, leveraging a combination of innovative product design and aggressive marketing to maintain its leadership. As a key player in the List Of Publicly Traded Sports Companies, Nike’s influence extends far beyond retail, deeply embedding itself in global culture through massive sponsorship deals with the world’s most valuable Publicly Traded Sports Franchises. Under the leadership of CEO Elliott Hill, the company is refocusing on its core product categories and revitalizing its wholesale relationships while continuing to build out its digital Direct-to-Consumer (DTC) ecosystem.
Despite its massive scale, Nike faces a shifting consumer landscape where discretionary spending is often balanced against other categories, such as those found on the Complete List Of Food & Beverage Companies. Furthermore, Nike’s manufacturing and logistical prowess are increasingly influenced by technological advancements, similar to the efficiency-driven innovations seen in the Complete List Of Semiconductor Companies. For investors, the stock currently presents a unique proposition: a blue-chip consumer giant trading at significant multi-year lows but offering a historically high dividend yield of 3.90%.
Key Takeaways — NKE Stock
Nike currently offers a robust 3.90% dividend yield, making it an attractive “Hold” for income-focused investors looking for blue-chip safety.
With Elliott Hill at the helm, the company is pivoting back toward a balanced strategy between DTC growth and wholesale partner health.
Trading near 52-week lows, the stock’s P/E of 28.73 reflects a significant reset in market expectations compared to its historical premiums.
Despite heightened competition from niche brands, Nike remains the undisputed global leader in footwear market share and brand equity.
NKE Stock Health Score
Scores out of 10 based on current fundamentals, valuation, momentum and income data.
NKE — Live Stock Chart
Real-time price chart powered by TradingView.
NKE — Key Statistics & Valuation
Core financial data as of June 2026.
| Valuation | Value | Financials | Value |
|---|---|---|---|
| Market Cap | $63.12B | Revenue (TTM) | $46.53B |
| P/E Ratio (TTM) | 28.73 | Net Income | $2.25 billion |
| Forward P/E | 24.50 | EPS (TTM) | $1.53 |
| Price/Sales | 1.36 | Gross Margin | 40.80% |
| Price/Book | 4.35 | Net Margin | 4.83% |
| PEG Ratio | 2.15 | ROE | 26.10% |
| Beta | 1.12 | Debt/Equity | 0.65 |
| 52-Week High | $80.16 | 52-Week Low | $41.35 |
| Avg Daily Volume | 11.20 million | YTD Return | 28.00% |
| 1-Year Return | 32.42% | 5-Year Return | 66.00% |
| Dividend Yield | 3.90% | Payout Ratio | 112.15% |
| Analyst Rating | Hold | Price Target | $58.00 |
| Sector | Consumer Cyclical | Industry | Footwear & Accessories |
| CEO | Elliott Hill | Employees | 77,800 |
| Founded | 1964 | Headquarters | Beaverton, Oregon |
NKE — Business Overview
High-performance athletic footwear, apparel, equipment, and accessories across categories like Jordan, Nike Basketball, and Running.
Dual-channel revenue through wholesale (retail partners) and Nike Direct (DTC) sales via e-commerce and branded retail stores.
An unmatched portfolio of athlete endorsements and global marketing dominance that creates high switching costs and brand loyalty.
A renewed focus on product innovation and the stabilization of the China market are critical for top-line acceleration.
NKE — Financial Performance Snapshot
| 📈 Growth | Value | 📊 Profitability | Value | 🎯 Valuation | Value |
|---|---|---|---|---|---|
| Revenue Growth YoY | 2.50% | Gross Margin | 40.80% | P/E Ratio | 28.73 |
| EPS Growth YoY | -4.20% | Net Margin | 4.83% | Forward P/E | 24.50% |
| 5Y Revenue CAGR | 6.80% | ROE | 26.10% | PEG Ratio | 2.15 |
| Free Cash Flow | $4.8B | Operating Margin | 12.40% | Price/Sales | 1.36 |
NKE — Analyst Ratings & Price Target
Based on 32 analysts covering NKE as of June 2026.
High: $75.00 | Low: $42.00 | Upside from current: 31.93%
8 Buy | 20 Hold | 4 Sell ratings from covering analysts.
Morgan Stanley maintained a Neutral rating, waiting for evidence of innovation-driven sales acceleration.
NKE Technical Analysis
Real-time buy/sell signals from TradingView.
NKE — Pros & Cons
✓ Strong Brand Equity
Nike remains the #1 brand for athletic footwear globally, with a powerful demographic moat.
✗ Stagnant Growth
Revenue growth has slowed significantly as the company struggles with product staleness in key categories.
✓ High Dividend Yield
The 3.90% yield provides a significant floor and income stream for patient long-term investors.
✗ Intense Competition
Rising challenger brands like On and Hoka are successfully eroding Nike’s market share in performance running.
✓ Operational Experience
CEO Elliott Hill’s deep institutional knowledge is expected to repair strained wholesale relationships.
✗ Macro Exposure
As a consumer cyclical, Nike is highly sensitive to inflation and a slowdown in discretionary spending.
Who Should Consider NKE?
Income-oriented investors looking for a blue-chip company with a defensive dividend profile.
Growth seekers looking for rapid double-digit revenue acceleration in the short term.
3 to 5 years, allowing time for the current management turnaround and innovation cycles to bear fruit.
Brokerage or IRAs where the high dividend yield can be reinvested to maximize compound growth.
NKE vs Competitors
| Company | Ticker | Market Cap | P/E | Rev Growth | Net Margin | Dividend | 1Y Return |
|---|---|---|---|---|---|---|---|
| NIKE, Inc. ★ | NKE | $63.12B | 28.73 | 2.50% | 4.83% | 3.90% | 32.42% |
| Adidas AG | ADDYY | $35.20B | 31.40 | 4.20% | 3.10% | 0.85% | 15.20% |
| Lululemon Athletica | LULU | $38.50B | 22.10 | 11.50% | 16.20% | 0.00% | -5.40% |
| Under Armour | UA | $3.10B | 14.20 | -1.80% | 2.40% | 0.00% | -12.80% |
NKE — Key Risks
Innovation Gap
If Nike fails to launch a successful new footwear platform soon, it risks permanent market share loss to more agile performance brands.
Geopolitical Risk in China
A significant portion of Nike’s growth and supply chain is tied to China, making it vulnerable to trade tensions and local competition.
Inventory Mismanagement
Over-reliance on heavy discounting to clear excess inventory could further damage brand prestige and compress net margins.
Consumer Spending Shift
Inflationary pressures may cause consumers to trade down to private labels or defer luxury athletic apparel purchases.