AMZN Stock: Amazon.com, Inc. — Profile, Analysis & Investor Guide (2026)
The global leader in e-commerce, cloud computing, and digital advertising — Updated June 2026 with current price, P/E ratio, analyst ratings, financials, and investor insights.
Amazon.com, Inc. (AMZN) has evolved from a pioneering online bookstore into a global conglomerate that dominates multiple high-growth industries. In 2026, the company continues to leverage its massive scale to disrupt traditional retail, while its Amazon Web Services (AWS) division remains the backbone of the global internet economy. Investors often view Amazon as a core holding in growth portfolios due to its relentless focus on customer obsession and operational efficiency.
Beyond its retail roots, Amazon has aggressively expanded its high-margin revenue streams. The company is now a major player in the semiconductor landscape through its custom AWS Graviton and Trainium chips, and it has revolutionized the grocery sector with its acquisition of Whole Foods, integrated among other top food and beverage companies. Additionally, its Prime Video platform has become a destination for live athletics, mirroring the strategy seen in the list of publicly traded sports companies that leverage media rights for growth.
Key Takeaways — AMZN Stock
AWS remains the primary profit engine for the company, capturing a significant share of the global enterprise cloud market and driving net income growth.
Amazon’s high-margin digital advertising business has become a major revenue driver, challenging the traditional Google-Meta duopoly.
Under CEO Andy Jassy, the company has successfully optimized its logistics network, significantly improving operating margins compared to the early 2020s.
The deployment of Generative AI across AWS and consumer search platforms is positioned as the next major catalyst for long-term valuation expansion.
AMZN Stock Health Score
Scores out of 10 based on current fundamentals, valuation, momentum and income data.
AMZN — Live Stock Chart
Real-time price chart powered by TradingView.
AMZN — Key Statistics & Valuation
Core financial data as of June 2026.
| Valuation | Value | Financials | Value |
|---|---|---|---|
| Market Cap | $2.65T | Revenue (TTM) | $742.78B |
| P/E Ratio (TTM) | 29.40 | Net Income | $25.0B |
| Forward P/E | 25.30 | EPS (TTM) | $8.36 |
| Price/Sales | 3.56 | Gross Margin | 48.3% |
| Price/Book | 12.45 | Net Margin | 3.3% |
| PEG Ratio | 1.25 | ROE | 17.8% |
| Beta | 1.46 | Debt/Equity | 0.45 |
| 52-Week High | $278.56 | 52-Week Low | $196.00 |
| Avg Daily Volume | 44.71M | YTD Return | 8.5% |
| 1-Year Return | 25.5% | 5-Year Return | 115% |
| Dividend Yield | 0.00% | Payout Ratio | 0% |
| Analyst Rating | Buy | Price Target | $305.98 |
| Sector | Consumer Cyclical | Industry | Internet Retail |
| CEO | Andy Jassy | Employees | 1,576,000 |
| Founded | 1994 | Headquarters | Seattle, Washington |
AMZN — Business Overview
A massive array of consumer products via e-commerce, cloud computing services (AWS), digital streaming (Prime Video), and proprietary hardware like Kindle and Alexa.
Revenue is generated through direct product sales, third-party seller fees, AWS subscription services, Prime memberships, and a rapidly expanding advertising business.
A world-class logistics infrastructure that enables rapid delivery, combined with a dominant cloud market share and a “sticky” ecosystem via the Prime membership program.
The proliferation of Generative AI applications within AWS and the optimization of their regionalized fulfillment network to lower the cost to serve customers.
AMZN — Financial Performance Snapshot
| 📈 Growth | Value | 📊 Profitability | Value | 🎯 Valuation | Value |
|---|---|---|---|---|---|
| Revenue Growth YoY | 13.4% | Gross Margin | 48.3% | P/E Ratio | 29.40 |
| EPS Growth YoY | 22.1% | Net Margin | 3.3% | Forward P/E | 25.30 |
| 5Y Revenue CAGR | 18.5% | ROE | 17.8% | PEG Ratio | 1.25 |
| Free Cash Flow | $48.2B | Operating Margin | 7.8% | Price/Sales | 3.56 |
AMZN — Analyst Ratings & Price Target
Based on 48 analysts covering AMZN as of June 2026.
High: $345.00 | Low: $260.00 | Upside from current: 24.4%
42 Buy | 5 Hold | 1 Sell ratings from covering analysts.
JPMorgan reiterated an Overweight rating following strong Prime Day data and AWS acceleration.
AMZN Technical Analysis
Real-time buy/sell signals from TradingView.
AMZN — Pros & Cons
✓ Diversified Revenue
Amazon operates in high-margin sectors like cloud and advertising, which helps offset the lower margins of its retail operations.
✗ Regulatory Pressure
Continuous scrutiny from antitrust regulators in the US and EU regarding its market power and treatment of third-party sellers.
✓ Operational Efficiency
Management’s recent shift toward regionalization in fulfillment has significantly lowered shipping costs and increased delivery speed.
✗ Retail Margin Compression
High labor costs and inflation in logistics can compress the already thin margins of the online store segment.
✓ AWS Leadership
As companies migrate more workloads to the cloud and integrate AI, AWS is perfectly positioned to capture this massive recurring revenue.
✗ Valuation Premium
The stock almost always trades at a high P/E ratio compared to the broader market, leaving little room for error in earnings reports.
Who Should Consider AMZN?
Growth-oriented investors seeking exposure to the digital economy, cloud computing, and AI-driven efficiency gains.
Conservative income investors who require regular dividend payments, as Amazon reinvests all capital back into the business.
Long-term (5+ years) to allow the compounding effects of AWS and international retail expansion to manifest in the share price.
Tax-advantaged accounts like a Roth IRA or 401(k) are ideal for long-term compounding of high-growth stocks.
AMZN vs Competitors
| Company | Ticker | Market Cap | P/E | Rev Growth | Net Margin | Dividend | 1Y Return |
|---|---|---|---|---|---|---|---|
| Amazon.com, Inc. ★ | AMZN | $2.65T | 29.40 | 13.4% | 3.3% | 0.00% | 25.5% |
| Walmart Inc | WMT | $1.73T | 31.20 | 6.1% | 2.8% | 1.15% | 18.2% |
| eBay Inc | EBAY | $31.2B | 10.50 | 4.2% | 12.4% | 2.10% | 12.8% |
| Microsoft Corp | MSFT | $3.06T | 35.80 | 14.5% | 35.2% | 0.72% | 22.4% |
AMZN — Key Risks
Antitrust Legislation
Global governments are increasingly targeting “Big Tech” for anti-competitive behavior, which could lead to forced breakups or heavy fines.
Cloud Competition
Microsoft Azure and Google Cloud are aggressively competing with AWS on price and AI capabilities, potentially leading to market share erosion.
Economic Sensitivity
While Prime is resilient, a significant global recession would reduce consumer discretionary spending, impacting the core retail division.
High Capital Expenditure
Maintaining its logistics and data center lead requires tens of billions in annual investment, which can weigh on short-term cash flows.